Solar Dehydrator – presentation at CLP

The Deal

 

Beachhead Market – Gardeners

• Large % of Moldovans do gardening

• They need a cheap and easy way to process and save for winter the excess of fruits and vegetables.

• They have time, space, and relatively small amounts to process.

• They need to heat their houses.

 

 

Value Proposition

Dehydrating vs. Not Dehydrating

Solar D. vs. Electric D. vs. Chest Freezer

The product

Solar Foods Dehydrator

• Free & clean energy, autonomy
• Bigger capacity vs. electric dehydrator
• Low maintenance, reliable.
• Heats the air 22-44⁰ C above ambient
• Electric backup 800w for bad weather
• 1KWh power equivalent
• 1sq.m. drying surface
• 6kg fruits per load
• The most efficient ad healthy way to conserve fruits and vegetables
• Longer lifespan, similar to furniture
• Also used for heating.
• Modular, transportable design
• Natural and recycled materials
• Shipping – 36 kg kit, instructions.

 
 

Climate Impact

• Use recycled materials, aluminum cans, glass.
• One Solar Dehydrator vs. Electric saves 414 kg CO2 per
  season.
• If used for heating -> saving additional 414 kg of CO2 per
  cold season.
• 500 dehydrators -> saving up to 400 tons of CO2 per year
• x-fold CO2 saving compared to other food processing
  techniques (canning, green housing) or non-local fruit
  import
• ¾ less space and energy for stocking and transportation of
  dried fruits and vegetables vs. fresh

Key Financials

• 150 € price per product
• 40 € margin per product
• 500,000 potential customers in Moldova
• 500 dehydrators per year
• 20,000 € margin per year

Competitive Advantage

• Low cost of production in Moldova
• One of the first producers in the region
• Large gamma of products, hobby to professional
• Unique access to market through Seed It Forward network of small farmers, volunteers and NGO’s
• Can be used as a heating source (2 in 1)
• Simple, safe and easy to replace electric parts
• Web presence, research and educative effort

Our Dream

• All year long, access to healthy, affordable, and local food
• Creating jobs and small business opportunities
• No more wasted fruits / vegetables
• Make it easier to become vegetarian in Moldova and Europe
• “Solar foods” biggest dehydrator promoter in Europe and online.